Ferdinando Frega

I sell nothing. That's why they call.

The Work

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I look at my life the way I was taught to: as if I were inside a film, waiting for the ending. But here no one tells it, and the actor does not die.

Eternity, you will think. Not at all.

Everything lives within, and only in people’s thoughts. Being there is enough.

Ferdinando

Cover: GILLETTENARRATIVE — Editorial Revolution. Where words don't entertain, they carve.
Cover: THE FOUNDATION — Few Words to the Wise, by Nando the Scribe. An open book on a marble table, with a quill and a compass.
Cover: THE HUMAN ARCHITECTURE — an open book on a reading desk in a great vaulted library
Cover: GILLETTE AMORE — One Woman, dedicated to her. Navy blue with red and white roses.
Cover: SALES OF TOBACCO — A Complete English Guide (1983–2023). From the art of tobacco to the science of sales.
Cover: FORTY YEARS OF TRAVELS — In the world across airports and nations (1983–2023). Stories of exploration and discovery.
The Right Road — the lands of Nando and Calabria: where I come from
The Salesman — what I have been all my life
The First Business — where my working life began
Non-Stop — forty years of departures, airports and passports: my life on the road
Business Wars — the boardrooms I have known, where strategy is played like chess
Connecting the Regions — Japan, the United States and India: the worlds I have joined

We would rather let you read facts than words.

Cover: THE GILLETTE MAN P&G DIDN'T EXPECT — read the book on Gillette Narrative

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